The Sale Was Decided Before the Phone Rang

97% of consumers read reviews before choosing a business. Only 5% of businesses ever reply. The first reply decides the sale, and this paper shows exactly why, with the revenue numbers behind it.

• Why the sales conversation has usually already happened without you in the room
• The revenue case: what responding to reviews is measurably worth
• Why a visibly resolved complaint beats a flawless record
• What consistency across every channel actually means for the next sale